Gyms and fitness businesses benefit from recurring membership revenue and growing consumer focus on health and wellness. Whether you own a traditional gym, boutique studio, or specialty fitness center, understanding fitness industry valuations helps you plan for growth or exit.
How Gyms and Fitness Studios Are Valued
Fitness businesses are typically valued using a multiple of SDE or EBITDA, with particular attention to recurring membership revenue.
Typical Gym/Fitness Valuation Multiples
Gyms and fitness studios typically sell for 2.0x to 3.5x SDE, depending on:
- Active membership count and retention rates
- Recurring revenue vs. drop-in/package sales
- Facility quality and equipment condition
- Lease terms and location desirability
- Brand strength and market position
What Drives Fitness Business Value
Buyers pay premium multiples for fitness businesses with:
- High member retention - Low monthly churn rates (under 3-4%)
- Recurring revenue - EFT memberships vs. punch cards or packages
- Strong lease - Favorable terms with renewal options
- Modern equipment - Well-maintained facility and equipment
- Community culture - Engaged membership base and brand loyalty
Common Value Detractors
These factors can lower your fitness business valuation:
- High member churn or declining membership
- Unfavorable or short-term lease
- Heavy reliance on owner as primary trainer/instructor
- Aging equipment requiring significant investment
- High personal training revenue dependent on specific trainers
What's your gym or fitness studio worth?
Get a free estimate using our valuation calculator. Takes about 60 seconds.
Calculate My ValuationPreparing Your Fitness Business for Sale
To maximize your gym or studio value:
- Focus on membership retention and reduce churn
- Build recurring EFT membership revenue
- Secure a favorable long-term lease
- Develop staff who can lead classes and train clients without you
- Maintain equipment and facility appearance
The fitness industry continues to evolve, with boutique concepts and specialized studios commanding premium valuations. Buyers are particularly interested in businesses with strong member communities, predictable revenue, and scalable operating models.